Pricing, well played.

Pricing is a game. Playing it well is essential to continue winning!

While so many aspects of the business decision-making processes are structured and applied well, pricing seems to be one that continues to be emerging at many companies.

Price is the universal element of the consumer purchase experience that sits at the nexus of product, marketing, sales, yet not the forefront of business strategy.

Here are my thoughts on pricing plays and how it’s playing out well in today’s events.

Pricing is a game, play it well!